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title: Krista
---

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[Contact](https://maplejack.com/contact?hsLang=en)

## Hello, I’m **Krista**. I’m a marketing strategist, brand storyteller, and passionate team builder.

When I’m not leading high-impact campaigns or collaborating with cross-functional teams to solve complex challenges, you’ll find me diving into new ideas, mentoring, or exploring creative ways to connect people through purpose-driven storytelling.

Over the years, I’ve led and contributed to transformative initiatives—from go-to-market (GTM) plans for innovative products like Carbon Credit Trading to strategic plans with performance marketing for ATB FX Online (SaaS) platform to building multi-channel marketing campaigns that celebrate businesses, entrepreneurship, and community.

 

My career has spanned industries, but the through-line is always the same: I love finding clarity in complexity, bringing ideas to life, and creating momentum that drives meaningful growth.

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Let's connect!

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